Amazon Great Indian Festival 2026 went live on 8 October with a 10% instant discount on SBI credit and debit cards. The sale started one day before Flipkart’s Big Billion Days, and Amazon has already announced deal prices on popular phones. For example, the Samsung Galaxy S25 Ultra drops to ₹84,999 and the Xiaomi 17 falls to ₹59,999, before any bank offer. Here is what is confirmed, what is still unclear, and how to make sure you actually get the lowest price.
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🛍️ New sale guides: Best deals under ₹999 · Diwali gift ideas by budget · Biggest discounts right now
When Does Amazon Great Indian Festival 2026 End?
Amazon has not announced an official end date for the Great Indian Festival 2026 yet (as of 16 October 2026). The sale opened for everyone on 8 October (Prime members got early access on 7 October). Going by past editions, which ran for around four weeks, and with Diwali on 8 November, the sale is expected to run into early November. We will update this page as soon as Amazon confirms the last date.
⏰ Don’t wait for the last day: the best deals and bank offers often sell out or change in the final week. If a deal above fits your budget, it’s a good time to buy now.
⚡ Key Takeaways
- Start date: 8 October 2026 (end date not announced yet)
- Bank offer: 10% instant discount on SBI credit and debit cards, EMI included
- Prime: up to 10% extra savings on select purchases
- Headline deals: Galaxy S25 Ultra ₹84,999, iPhone 16 ₹71,999, Xiaomi 17 ₹59,999 (before bank offers)
What’s New in Amazon Great Indian Festival 2026
Amazon’s biggest festive sale of the year started on 8 October 2026, according to Outlook Business and FoneArena. That is a day earlier than Flipkart, so Amazon gets a one-day head start on the Diwali shopping rush. However, Amazon has not announced an end date. In past years the sale has run for several weeks in phases, so expect deals to change as Diwali gets closer.
The sale uses familiar deal formats. 91mobiles lists Blockbuster Deals, Top 100 Deals, Mega Deals, 8 PM Deals, Buy More Save More and an Exchange Mela. In simple terms, some prices last the whole sale while others appear only for a few hours. So if you see a good deal on a phone you have already researched, it is usually better to buy it than to wait for a lower price that may never come.
Amazon Great Indian Festival 2026 Bank Offers and Prime Benefits
The main bank partner this year is SBI. You get a 10% instant discount on SBI credit and debit cards, and the offer also works on EMI transactions. Amazon usually caps this discount per card and per transaction, so check the cap on the product page before you pay. On a ₹60,000 phone, the full 10% would be ₹6,000, but the actual saving depends on that cap.
Prime members get up to 10% extra on select purchases, according to Outlook Business. That said, Amazon has not explained exactly how this extra saving works or which products qualify. As a result, treat it as a bonus rather than a reason to buy. If you are not a Prime member, the SBI offer still applies, so you do not need a subscription to get most of the savings.
Best Phone Deals Announced So Far
Amazon shared these smartphone deal prices before the sale, as reported by Telangana Today on 4 October. The prices do not include bank or coupon offers, and Amazon did not name the storage variant for each phone. These are the headline phone offers of Amazon Great Indian Festival 2026 so far.
| Phone | Regular price | Sale price |
|---|---|---|
| Samsung Galaxy S25 Ultra | ₹99,999 | ₹84,999 |
| Apple iPhone 16 | ₹89,900 | ₹71,999 |
| Xiaomi 17 | ₹1,19,999 | ₹59,999 |
| iQOO 15R | ₹69,999 | ₹46,499 |
| OnePlus Nord 6 | ₹52,999 | ₹42,999 |
| OnePlus Nord CE6 | ₹40,999 | ₹33,999 |
| iQOO Z11 X | ₹40,999 | ₹24,999 |
| Redmi 15C 5G Prime | ₹29,999 | ₹15,999 |
| Lava Bold N4 Pro | ₹21,999 | ₹13,999 |
| Samsung Galaxy Z Fold7 | – | ₹1,29,999 |
| Samsung Galaxy A56 | – | ₹31,999 |
Deal prices as announced by Amazon and reported on October 4, 2026. Live prices may differ.
Two deals stand out. First, the Xiaomi 17 at ₹59,999 is about half its regular price, which makes it one of the cheapest flagship-class phones in the sale. Second, the Galaxy S25 Ultra at ₹84,999 is ₹15,000 below its regular price, and the SBI offer can cut it further. Meanwhile, the iPhone 16 at ₹71,999 is worth a look because Apple raised its official price to ₹89,900 in September.
iPhone deals on Amazon right now
When we checked Amazon.in, the iPhone 16 (128GB) was listed at ₹76,999 with a 4.5★ rating from 2,700+ buyers. The announced ₹71,999 deal price may apply only during certain deal windows, so compare the live price before you pay.
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The newer iPhone 17e (256GB) was listed at ₹71,999, well below Apple’s new ₹79,900 price for that model. It has a 4.4★ rating, although only from about 170 buyers so far.
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Availability: What We Still Don’t Know
- End date: Amazon has not announced when the sale ends.
- Prime early access: no early-access timing was published in the reports we checked.
- Storage variants: the announced phone prices did not say which variant they apply to.
- Bank offer caps: the maximum SBI discount per transaction was not given in the reports.
Because of these gaps, always open the product page and read the offer details before you check out. In particular, look at the variant, the seller and the bank offer terms. We will update this page as soon as Amazon confirms the Amazon Great Indian Festival 2026 end date.
How to Get the Best Price in the Sale
- Check the variant first: a 128GB deal price is not the same as a 256GB one.
- Stack the SBI offer: add the 10% instant discount on top of the deal price, within the cap.
- Compare with Flipkart: Big Billion Days started on 9 October with Axis and ICICI offers, so the same phone may be cheaper there for some cards.
- Ignore “effective price” claims: they often assume a high exchange value that your old phone may not get.
- Check the seller: buy from well-rated sellers and avoid grey imports with no Indian warranty.
Amazon Great Indian Festival 2026 vs Flipkart Big Billion Days
Both sales are running at the same time this year, so it pays to compare. The table below sums up the main differences based on what each company has announced.
| Amazon | Flipkart | |
|---|---|---|
| Start date | 8 October 2026 | 9 October 2026 (early access 8 October) |
| Main bank offer | 10% off on SBI credit and debit cards | Up to 10% off on Axis and ICICI cards |
| Membership extra | Prime: up to 10% extra on select items | Early access for select members |
| End date | Not announced | Not announced |
In practice, the better sale depends on which bank card you have. If you hold an SBI card, Amazon is likely to be cheaper for the same phone. On the other hand, Axis and ICICI card holders may find Flipkart better. Either way, compare the final checkout price, not the banner price.
Mistakes to Avoid This Sale
Every festive season, buyers make the same few mistakes. First, many people buy a phone without checking whether the deal price applies to the base variant only. Second, some count the full bank discount without checking the cap. Third, buyers often trust a “lowest price ever” label without checking the price history. Avoid these during Amazon Great Indian Festival 2026 too.
Also, be careful with accessories bundled into deals. A free case or charger is nice, but it should not be the reason you choose a phone. Finally, check the return policy before you pay, because some sale items have a shorter return window or offer only a replacement.
💡 Also worth a look: see our guide to the Flipkart Big Billion Days 2026 deals to compare both sales side by side.
Amazon Great Indian Festival 2026: Buy Now or Wait?
For most buyers, the festive sale is a good time to buy, especially this year. Phone prices in India have gone up sharply because of rising memory chip costs, and analysts do not expect relief soon. So the discounts in Amazon Great Indian Festival 2026 may be the lowest prices you see for a while. You can read more in our explainer on why phones got costlier in 2026.
That said, if you want a new Android flagship above ₹80,000, a few big launches are coming in the next few weeks. Our list of phones launching in October and November explains which ones are confirmed. On the other hand, if you want a mid-range phone or an older flagship at a big discount, buying during the sale makes sense.
Related Guides
Amazon Great Indian Festival 2026: FAQs
When did Amazon Great Indian Festival 2026 start?
The sale started on 8 October 2026, one day before Flipkart Big Billion Days. Amazon has not yet announced the end date.
Which bank offer is available in Amazon Great Indian Festival 2026?
SBI credit and debit card users get a 10% instant discount, and it works on EMI too. Check the per-transaction cap on the product page before paying.
Do I need Prime to get the deals?
No, most deals and the SBI offer are open to everyone. Prime members get up to 10% extra on select purchases, but Amazon has not shared full details.
What is the best phone deal in the sale?
The Xiaomi 17 at ₹59,999 (down from ₹1,19,999) and the Galaxy S25 Ultra at ₹84,999 are the standout announced deals. Both prices exclude bank offers.
This article is based on official announcements, retailer listings and published reports. Read how we review products.
Last updated: October 16, 2026. Prices and offers are as announced or listed on this date and may change.
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